Market Auditing and Planning in Accor Group

Introduction With 3,645 hotels and more than 470,000 rooms in 92 countries that are spread across all continents, Accor Group of Hotel is one on the largest chain of hotels in the world. As at June 2014, the company had an estimated â‚ ¬8.2 billion market capitalisation. It had revenue of â‚ ¬5536 million as at 2013.Advertising We will write a custom report sample on Market Auditing and Planning in Accor Group specifically for you for only $16.05 $11/page Learn More Accor Group is a market leader in Europe and a major player in the world. The hotel group is ranked among the world’s top ten largest hotels in the world. With over 45 years and its presence worldwide, the hotel has a well-deserved position (Accor Group 2014). The company has a portfolio of hotel brands that cover all market segments from economy to luxury. The portfolio ensures a wide coverage of as many consumers as possible. Its five-star brands of hotels include the Sofitel b rand, while its four-star brands include the Novetel brand. Its three-star and two-star hotel brands are the Ibis and Hotel F1 respectively. Despite its presence in nearly all continents, the company’s profits have lagged behind other competitors’ earnings. The situation has been attributed to many factors, among them being its expansion model through leases. The new planned measures of dividing the company into two divisions, namely HotelServices and HotelInvest, will go a long way in improving profits and better returns to investors. It will also position the group to be more competitive. As the company moves ahead, it will have to put more resources to market its brand and cement it in its existing market locations to boost its profitability while at the same time playing an important role in enabling future successes in its expansion plans. This paper will discuss important aspects of market auditing and planning to position the company to be more competitive in it s market segment. Importance of Market Planning and Auditing at Accor Group of Hotels The hotel industry is a highly essential business. It is important in providing accommodation for people on transit, holidays, and conferences among others. It also supports other essential sectors of the world economy such as tourism, transport, and agriculture (Middleton Clarke 2012). With the increasing globalisation and movement of people between countries, as well as within their respective nations, the hotel industry will continue to grow and provide essential services to the society. However, the industry is highly competitive. Hotels are competing to offer similar or differentiated services to consumers (Tollin Carà ¹ 2008).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More While goods in the form of food are sold in the hotel industry, the focus of the paper is the marketing of services such as accommodation and related luxuries such as security, experience, comfort, entertainment, and dinner experiences.  Marketing auditing is a major aspect of any organisation’s marketing planning process since it seeks to position itself to be more competitive and profitable in the industry (McDonald Wilson 2011). It allows an organisation to look into its macro and microenvironments and effectively identity the trends in the industry, its strengths and weakness, opportunities, and threats, which allow it to have competitive advantage over its rivals. Further, it allows the organisation to come up with a corporate strategy with goals that it is sure of achieving based on its strengths and opportunities that are identified in the auditing process. As Accor Group of Hotels moves ahead with its plan of dividing its hotel management approaches into two segments, it is important to have a marketing audit, which will guide its marketing plans and strategies towards more profitabilit y. Further, due to the high competition in the industry, marketing audit is a very good tool for ensuring that the company can identify the trends and best practices in the industry. It also stands a chance to identify its strengths and opportunities that it can maximise to its advantage. Consequently, marketing audit is an important and relevant tool that Accor Group of Hotels must use to guide its market planning process and development of the corporate strategies. Specific Business Tools for Marketing Auditing and Planning at Accor Accor can utilise various marketing audit tools to evaluate its marketing assets and/or review its marketing strategies, objectives, policies, and the means it seeks to use to achieve these goals and objectives. In the changing business environment, it is important to not only do auditing before the planning process, but also during the implementation process and the evaluation of the company’s future possible marketing actions (Taghian Shaw 20 08). The marketing audit allows an organisation to understand its external and internal environment, as well as its strategy development (Violeta 2012). To carry out marketing audit, various business tools are used to cover both external and internal business environment. At Accor Group of Hotels, a SWOT analysis can help the organisation to establish the key areas that it can emphasise while reducing its weak areas in its marketing strategies in an effort to boost its competitiveness through its restructuring plan.Advertising We will write a custom report sample on Market Auditing and Planning in Accor Group specifically for you for only $16.05 $11/page Learn More For example, this tool can be used to identify the viability of its marketing plans that are focused on expanding its business in locations such as North America and Africa where it has less presence. It can help the company to ensure that its marketing strategies are aligned with the prevail ing market conditions in the specific markets. SWOT Analysis for Accor Group of Hotels Strengths Weaknesses Strong financial resources as evidenced by its market capitalisation of â‚ ¬8.8 billion Strong global brand identity and recognition Its 45 years of experience in the hotel industry The company has less risk for its business due to its presence in many locations It has a strong reach of different levels of clients Strong and good relationships with its business partners such as suppliers Strong brand name, image, and reputation, both locally and internationally An inefficient business model that has seen it lag behind other rivals in terms of profitability Low profits as compared to the industry trends Low product differentiation as compared to those of others Opportunities Threats The emerging markets in Asia and Africa offer opportunity for expansion and profits Its low penetration to the North American market at 1% shows that the company has the pote ntial to invest more in this market The company has an opportunity to invest more in product innovation and differentiation The growing market of travel and tourism presents a good opportunity for the company to grow even higher Increasing competition from other players in the industry who are ready to dominate the market Threats of new hotel entrants and models that may affect it, especially in emerging markets such as Africa Threats of global market volatility due to recession and currency fluctuations Increased insecurity in places such as Africa and Asia, which may greatly affect the number of people travelling to those regions and hence less business for the company Another tool that Accor Group can use for marketing audit is the PEST analysis, which analyses the political, environmental, social, and technological conditions of the various markets where it exists. For instance, the company can use this tool to identify the conditions in the market and the viability of expanding its luxury hotels in specific market locations that the company may consider now or in the future. Macro-environment for Accor Group in Asia Macro environmental elements are the factors that happen in an organisation’s external environment that it cannot control, yet they are important in guiding its decision-making processes (Chabra 2012). They relate to the political, economic, social, and technological matters that must be considered at all times in an organisation’s strategic planning process. Looking at Accor’s Asia market, the organisation must consider various important macro-environment factors as shown below: Pest Analysis For Accor Group Of Hotels Political Factors Economic Factors Governments’ policies on foreign investors and businesses in emerging markets Political stability, especially in Asia where the company seeks to expand and dominate Punitive tax measures Consumer perception and willingness to spend on luxury hol idays Economic growth rates of the countries High rentals for business premises Availability of credit finance Stability of interest rates Dollar exchange rates with local currencies Income levels of the target groups Social Factors Technological Factors Buying and access trends Changing societal values Changing lifestyles and consumer demographics Level of education Brand and company image Fast-changing technological environment Technology access patents and licensing Intellectual property issues Consumer buying mechanisms E-commerce infrastructure From the above table, political stability is a major factor that must be considered by Accor Group. The hotel industry is highly dependent on tourism and travel sectors, which only flourish where there is political stability. Therefore, it is important for the company to strive to ensure that its expansion plans consider the political climate of the respective countries. For example, major uprisings in the Middle East fr om groups such as Al-Qaida and the ISIS are a real threat to the tourism industry and in extension the hotel industry. Therefore, it is important for Accor Group to consider these factors in its expansion plans for its Asian market. Micro-environment for Accor Group in Asia The microenvironment refers to the immediate business factors in a business’ area of operations. They can influence its performance and its decision-making capabilities. These factors are unique to the business. They include customers, suppliers, producers, distribution channels, and the public among others (McDonald Wilson 2011).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Porter’s five-force model is an important tool for analysing Accor Group’s microenvironment. The model considers supplier powers, threats of new entrants, customer powers, substitutes, and competitive rivalry.  In the case of Accor Group, the threat of new entrants is not very high since the company targets different consumer segments to ensure that is has a competitive advantage over others, especially the new and emerging players. However, considerable threats of entrants are evident with reference to other existing and reputable companies that can set base and compete effectively with Accor Group in the areas where it dominates. For instance, the Intercontinental Hotel Group is a major competitor. It also has a wide coverage as Accor Group. Secondly, the threat of substitute is very high in the industry due to the high number of hotels in the sector. However, the company has remedied this situation by establishing hotels that target various levels of consumers fro m five-star to two-star hotels. The plan ensures that the company is competitive in terms of pricing. The company should also guarantee quality services and reduced operation costs to improve its profit margins. The third important factor is customer bargaining authority. The hotel industry serves a wide array of customers. Hence, it experiences a moderate to low pressure with reference to customer powers in the sector. Further, customers are driven by many factors such as quality services, pricing, and security. Hence, no customer can monopolise the industry. There is also an increasing brand loyalty for Accor Group, which erodes customer bargaining power.  Fourthly, supplier bargaining command can play an important role in Accor Group’s microenvironment. However, with its presence in numerous countries, and consequently a high number of suppliers, it is difficult for suppliers to leverage a significant power over Accor Group of Hotels.  Lastly, rivalry in the industry i s very high. Accor Group of Hotels must consider this factor the most important. The process of attracting customers with various offers and services is competitive. In addition, other players are increasingly adopting cost-effective strategies to increase their profit margins. For instance, automating management systems and the adoption of technologies are the new frontier for competition in Accor Group’s luxury market segment. Market Research and Market Intelligence Timely and informed research is an important ingredient for successful decision-making in any given industry. For instance, looking at the hotel industry, especially in the mid-market segment in Asia where Accor Group has interest in, it is worth carrying out an informed decision-making process that is guided by market research. In the Asian market, the region has been experiencing phenomenal economic growths that are fuelled by the emergence of economic powerhouses such as China and the oil-rich Middle East Asi an nations (Kurkarni 2014). These encouraging conditions have attracted many hotels that are keen on increasing expenditure on luxury and transport. For instance, major hotel players such as Intercontinental, Starwood, and Mantra have focused almost 80% of their expansion plans on this area of the world. Further, with more than 250 million visitors coming to China each year, the hotel industry will continue to surge even higher. Further, hotel occupancy has consistently been higher than 82% since 2012. This finding is an encouraging trend, which hotels must recognise and maximise. Another important fact is that the luxury segment of 35% dominates the Asian market while the mid-market segment constitutes only 24%. Hence, by focusing on this segment, Accor Group will serve an obviously underserved and overlooked market segment. By carrying out market research and intelligence, the company will be in a better position to understand market trends and competition levels. Hence, it will i dentify the target customers, especially in the middle class for its mid-market segment hotels. Segmentation and Specific Segmentation Variables Segmentation is an important factor for any business. It allows an organisation to identify and divide its target customers into various groups that have specific characteristics (Rusten Bryson 2010). These characteristics or variables may include age, sex, and income among others. For example, the luxury segment of Accor Group mostly targets high-income individuals, especially people in executive positions or corporate clients. These clients can be found in major cities of the world. Such clients are mostly in the age working bracket of 30 to 55 years. By segmenting the market, Accor Group is in a better position to design its marketing strategies that best suit this group of customers. Market Positioning Positioning involves the efforts that an organisation exerts towards creating a specific brand image. For instance, through its various brands, the company has positioned itself as a flexible company that can satisfy the expectations of other businesses while at the same time offering the highest luxury levels to all its customers (Tollin Carà ¹ 2008). The company’s luxury segment has positioned itself as an excellent segment that offers outstanding and memorable experiences to its customers, regardless of the location where they receive the services. In other words, the organisation seeks consistency of services across its outlets in the world. Understanding Buyer Behaviour The customer is always the king. This claim cannot be far from the truth, especially in the hotel industry. For instance, Accor Group must always understand the prevailing customer preferences and trends and implement them as soon as they arise. Consequently, market research should be an ongoing process to guarantee innovation and creativity, and hence organisational competitiveness. Conclusion Marketing is an elaborate subject that co vers diverse areas that are critical in an organisation’s strategic planning. As discussed herein, Accor Group of hotels must undertake marketing audit that involves identification of its powers, flaws, success chances, and threats that will guide its marketing planning. It is also an important process of understanding competition. The company needs to identify and appeal to its customers through segmentation and positioning of its brand. References Accor Group 2014, Key Figures. Web. Chabra, T 2012, Marketing management, University Press, New York, NY. Kurkarni, A 2014, Hotel views 2014: Asia Pacific. Web. McDonald, M Wilson, H 2011, Marketing Plans: How to prepare them, how to use them, John Wiley Sons, New York, NY. Middleton, V Clarke, J 2012, Marketing in travel and tourism, Routledge, New York, NY. Rusten, G Bryson, J 2010, Industrial design, competition and globalisation, Palgrave Macmillan, Basingstoke, UK. Taghian, M Shaw, R 2008, ‘The marketing audit and organisational performance: an empirical profiling’, The Journal of Marketing Theory and Practice, vol. 16 no. 4, pp. 341-350. Tollin, K Carà ¹, A 2008, Strategic market creation: A New Perspective on, John Wiley and Sons, Cambridge, UK. Violeta, R 2012, ‘The role of market analysis in developing efficient marketing audit’, International Journal of Academic Research in Economics and Management Sciences, vol. 1 no. 5, pp. 222-229. This report on Market Auditing and Planning in Accor Group was written and submitted by user Jaeden C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

metropolitan instrument essays

metropolitan instrument essays The musical instruments collection of the metropolitan museum holds approximately five thousand examples from six continents and the pacific islands dating from about 300B.C. to the present. In this exhibit we can find all categories of instrument present in our history. Indeed, classified by continents and different region of the world, the categories of instrument presented are: wind instruments (brass, wood), string instruments, percussions, and other typical ancient instruments. We can make a point on the fact that even 2000 years later these categories of instruments still being used by contemporaneous musical players. One of the most ancient categories could be the wind section with an typical aborigene's instrument called the didgeridoo. Found on the Australian continent B.C., this wind instrument was made with an empty branch of eucalyptus. This instrument still being used nowadays. Music has played an important role in the human civilization, indeed music was present in all ancient societies (B.C. and A.C.) , then in all parts of the world. The most ancient instruments were found on the following continents; Australia, Asia, Africa, Europe, North America, and South America. On the Australian continent, the didgeridoo (mentioned before) was played B.C by local aborigenes in ritual and ceremonial purposes. This woodwind instrument is the oldest one of the Australian continent. In Asia, the diversity of ancient instruments found is more important than in Australia. All sections are represented. Percussions section is represented by a lots cymbals, and tambours such as the khol , used to accompany kirtan the sacred Vaisana devotional music of Bengal and East India. In ancient South and Central Asia civilizations there was also a lot of wind instruments, the Dung chen , a wood and brass long trumpet (early 17 century) was one of the major religious instruments. Made first in China this instrument w...

Consumer Attitudes and Behaviour Assignment Example | Topics and Well Written Essays - 3000 words

Consumer Attitudes and Behaviour - Assignment Example Table of Contents 1. Introduction 3 2. Fishbein and Ajzen’s (1980) Theory of Reasoned Action 3 2.1 Overview of Fishbein and Ajzen’s theory 3 2.2 Critical analysis and evaluation of Fishbein and Ajzen’s theory 5 3. Evaluation of Change 4 Life campaign – use of Fishbein and Ajzen’s Theory in order to analyse how the Change 4 Life campaign has succeeded in changing the eating behaviours and activity levels of young children in the UK 9 4. Conclusion 11 References 13 Appendix 15 1. Introduction The increase of consumption worldwide, as a consequence of the advances of technology and the following changes in the trends and patterns of social life, has led to a series of social and economic problems; the terms under which consumption is promoted are not always carefully monitored; moreover, no limits or rules have been set regarding the access of children to specific products and services. Additionally, in many cases, the rules of health and safety are ig nored, even with involving in sectors, which are critical for public health, for instance the preparation of food. The implications of the above phenomena can be many. As an example, it has been proved that certain parts of the population, especially children, are more likely to develop unhealthy habits under the influence of advertising. Current paper focuses on the evaluation of the efforts of British Government to help towards the change of eating behaviour and activity levels to children – reference is made specifically to the ‘Change 4 Life’ campaign of the British government, a campaign introduced in 2009. The level at which the targets of the British government, as explained above, have been achieved is critically discussed using the theory of Reasoned Action (Fishbein and Ajzen); the elements and the requirements are also presented using the literature published in the specific field. 2. Fishbein and Ajzen’s (1980) Theory of Reasoned Action 2.1 Ove rview of Fishbein and Ajzen’s theory In order to understand the role and the implications of the theory of reasoned action – referring especially to the potential use of this theory in evaluating a marketing project – it is necessary to refer to the conditions under which the particular theory was introduced. In other words, it is important to mention the gaps that the specific theory was asked to cover. Then, the analysis of the elements of the theory can help to understand whether this theory would be effective in modern social and financial environment. The theory of reasoned action of Ajzen and Fishbein (1980) has been introduced as a supplementary theoretical framework to the theory of planned behaviour (Berkowitz 1987). More specifically, the theory of reasoned action – as also the theory of planned behaviour – requires the willingness of a person for a particular action; without this prerequisite, i.e. the willingness of the actor, the theor y of reasoned action cannot be used – neither the theory of planned behaviour; however, this seems to be the only common point between the two theories; after that point, the two theories are differentiated and are applied independently. The theory of reasoned action is based on the claim that ‘most behaviours of interest in the domains of personality and social psychology fall into the volitional

Land Law Essay Example | Topics and Well Written Essays - 1000 words - 1

Land Law - Essay Example This is termed as easement by prescription, and is quite frequent on rural lands, where a landowner may fail to realise the surreptitious use of his land. The incorrect location of fences, results in prescriptive easements, if left unchecked.1 The title obtained from enjoyment or use, as stipulated by the law, had been defined as prescription. An easement by prescription was a proprietary interest in the servient land that would have a binding effect on the successors in title to such land. Prescription recognised that on occasion, individuals had to access land belonging to others. Moreover, the law should be flexible, and frequently, over a protracted period the formal process of acquiring rights had to be circumvented.2 Easements arise through three methods; first, prescription at common law. This is based on the assumption that the use had commenced prior to the year 1189, and was for a continuous period of 20 years. The second is that of lost modern grant, which requires 20 years of continuous use to establish an easement by prescription. This is not affected by any evidence, from the servient owner that no grant had been provided. Finally, under the Prescription Act 1832, uninterrupted use for 20 years, establishes a prescriptive right.3 The common law prescription presents several difficulties. In order to rectify this situation, the doctrine of lost modern grant was introduced by the courts. This principle permits a claimant to obtain a prescriptive easement, if he had enjoyed continuous use for 20 years. In Dalton v Angus,4 their Lordships upheld this principle.5 In addition, the Land Registration Act 2002 has sustained the overriding status of prescriptive easements. Although, these interests do not find a place on the land register, they are enforceable against a land owner.6 In our present problem, there

Hydro Power Essay Example for Free

Hydro Power Essay Worldwide, hydropower plants produce about 24 percent of the worlds electricity and supply more than 1 billion people with power. The worlds hydropower plants output a combined total of675,000 megawatts, the energy equivalent of 3.6 billion barrels of oil, according to the National Renewable Energy Laboratory. There are more than 2,000 hydropower plants operating in the United States, making hydropower the countrys largest renewable energy source. In this article, well take a look at how falling water creates energy and learn about the hydrologic cycle that creates the water flow essential for hydropower. You will also get a glimpse at one unique application of hydropower that may affect your daily life. 1.INTRODUCTION The basic principle of hydropower is that if water can be piped from a certain level to a lower level, then the resulting water pressure can be used to do work. If the water pressure is allowed to move a mechanical component then that movement involves the conversion of the potential energy of the water into mechanical energy. Hydro turbines convert water pressure into mechanical shaft power, which can be used to drive an electricity generator, a grinding mill or some other useful device. 2.HistoryThe use of falling water as a source of energy is known for a long time. In the ancient times waterwheels were used already, but only at the beginning of the nineteenth century with the invention of the hydro turbine the use of hydropower got a new impulse.Small-scale hydropower was the most common way of electricity generating in the early 20th century. In 1924 for example in Switzerland nearly 7000 small scale hydropower stations were in use. The improvement of distribution possibilities of electricity by means of high voltage transmission lines caused fainted interest in small scale hydropower.Renewed interest in the technology of small scale hydropower started in China. Estimates say that between 1970 and 1985 nearly 76,000 small scale hydro stations have been built there! 3.Advantages and disadvantagesHydropower is a very clean source of energy. It does not consume but only uses the water, after use it is available for other purposes (although on a lower horizontal level). The conversion of the potential energy of water into mechanical energy is a technology with a high efficiency (in most cases double that of conventional thermal power stations).The use of hydropower can make a contribution to savings on exhaustible energy sources. Each 600 kWh of electricity generated with a hydro plant is equivalent to 1 barrel of oil (assuming an efficiency of 38 % for the conversion of oil into electricity). The main advantages of hydropower are: * power is usually continuously available on demand, * given a reasonable head, it is a concentrated energy source, * the energy available is predictable, * no fuel and limited maintenance are required, so running costs are low (compared with diesel power) and in many cases imports are displaced to the benefit of the local economy, * it is a long-lasting and robust technology; systems can last for 50 years or more without major new investments.Against these, the main shortcomings are: * it is a site specific technology and sites that are well suited to the harnessing of water power and are also close to a location where the power can be economically exploited are not very common, * there is always a maximum useful power output available from a given hydropower site, which limits the level of expansion of activities which make use of the power, * river flows often vary considerably with the seasons, especially where there are monsoon-type climate s and this can limit the firm power output to quite a small fraction of the possible peak output, * lack of familiarity with the technology and how to apply it inhibits the exploitation of hydro resources in some areas. 4.From water to WattsTo know the power potential of water in a river it is necessary to know the flow in the river and the available head.The flow of the river is the amount of water (in m3 or litres) which passes in a certain amount of time a cross section of the river. Flows are normally given in cubic meters per second (m3/s) or in litres per second (l/s).Head is the vertical difference in level (in meters) the water falls down.The theoretical power (P) available from a given head of water is in exact proportion to the head H and the flow Q.P=Q Ãâ€" H Ãâ€" c c = constantThe constant c is the product of the density of water and the acceleration due to gravity (g).If P is measured in Watts, Q in m3/s and H in meters, the gross power of the flow of water is:P=1000 Ãâ€" 9.8 Ãâ€" Q Ãâ€" HThis available power will be converted by the hydro turbine in mechanical power. As a turbine has an efficiency lower than 1, the generated power will be a fraction of the available gross power. Applications. Hydro power is also utilised by large scale companies as a private use. Many large mining companies or aluminium manufacturers use vast amounts of electrical so rather than buying from the state they can generate their own power by using hydro power generation.

Capital Punishment in the Work of George Orwell, H.L. Mencken, and Norm

Capital Punishment in the Work of George Orwell, H.L. Mencken, and Norman Mailer   Ã‚  Ã‚  Ã‚  Ã‚  Capital punishment in the essays by George Orwell, H.L. Mencken, and Norman Mailer was a necessary evil to deter crime. These authors incorporated the use of alcohol or drugs as mind-altering chemicals to relieve the pressures of the characters involved in death due to capital punishment. Chemicals such as drugs and alcohol can be used for the pleasure of relieving stress, a means to forget, or a way to subdue personal beliefs as the authors have illustrated.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   The pleasure of relieving stress in George Orwell's essay "A Hanging" was detailed by his thoughts written as one of the executioners. This character drank alcohol to relieve the painful memories of escorting the prisoner to the gallows. The character would have rather saved the man from hanging when the author wrote "It is curious, but till that moment I had never realized what it means to destroy a healthy, conscious man" (pg 89). Orwell describes in detail how the condemned man "was not dying, he was alive just as we are alive all the organs of his body were working, bowels digesting food, skin renewing itself, nails growing, tissues forming, all toiling away in solemn foolery." (pg 89). The author continues to illustrate the character's mental anguish when he says "he and we were a party of men walking together, seeing, hearing, feeling, understanding the same world, and in two minutes with a sudden snap, one o...

A Study on Consumer Perception on Nokia

A study on consumer perception on nokia phone in Kanyakumari district Introduction:- Nokia phone is the biggest brand company industry globally. it is most chepaest which gave more Features. Nokia provide the cheapest rates according to other competitors and well known for the lowest price all over the price. People are ready to pay extra but want the good back from the usage of the mobile and want that and expact for the long time time usage from the mobile.The biggest benefit of the nokia mobile phones are that they are good in resold price ,a less loss can be expected as to others mobile phones. the nokia was awarded and continously on the first price for the best mobile from the last 5 years. The first camera on the mobile was invented by the nokia mobiles phones ever in the market and it blust all the market and taken the place ,which put the others in a big trouble for not seling there mobiles phones.The nokia was the changing its features day by the as the first camera and the tourch light music nd radio in it . Most of the time now mobiles phones are using as for the business purposes. The camera was best in the battery timings and still known well for the battery timings its battery works more then the one day and the lower class always appriciate the nokia for the best battery providing in the mobiles phones with the lowest price. Acheivements of nokia:-The achevements of nokia is that they are trying to provide the best mobiles prices and well satisfaction to there user . the nokia always focuses on the goals how to improve to get the attention of there there user who appriciate the nokia and day by day there for they bringign the changes in the mobiles phones due to the greediness of the smart phones the nokia has lost its importance in the market becouse it does not follow the same conidion as the other. Nokia market:-The nokia is now getting the weak in the market but still only the low class people use this mobile phone as they can afford and its too strong in even physically as well . the first mobile was 3310 which made the huge market of the this set and then after like 1112,1110 and so on. The blast in market was also when the nokia introduce the n71 ,n91 n8 and many others like this becouse the memory card and built in memory was introduce by the nokia mobile phones The nokia starting inventions:-The nokia mobiles phones were the biggest phones becouse there there size was too large and the customers feel ord to use this phones as of the size is the big but later when it convert and change it into the small and like the mobiles they 3310 then people appricaite it. Now the mobile charger are also available in the market in as they are called as usb charger it is easy to use even the car while travelling you can use it for the cahrging and now more comfortable is that thses chargers are also availble in the sort of bluetooth.